Join
the dots
Edda joins the dots across your business, turning separate conversations into opportunities, ideas, projects and deal flow that would otherwise not have happened.
The Private AI Company Brain
Make more revenue from the knowledge, intelligence and relationships passing through your business
AI built around your business intelligence.
Build your own private & secure AI Company Brain, effortlessly bringing together historic business data, relationships, decisions, processes, judgement and the collective knowledge of your team
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Capture what your
business knows
Automatically and effortlessly bring scattered information and team experience into one living, breathing, shared company memory.
Keep full
ownership and control
Your company’s knowledge lives on your own private server. You choose who can access it and how sensitive information is processed.
Business intelligence. Not just the what, but the how and the why
- WorkYour company’s intelligence behind every piece of work.
- RelationshipsEasily nurture your relationships and networks for more opportunities and deals.
- DecisionsMake informed decisions with the full picture in view.
- JudgementBetter judgement across your teams.
- ExperienceLet others benefit from your experience in their day-to-day work.
Tuesday, 10 November
13:30
Freyjanow
Alex and Tom are both free tomorrow at 2pm. Shall I send the Teams invite?
Atlasnow
Your development project meeting is in 30 minutes. Want me to catch you up on where things stand?
Freyjanow
I noticed John F. has moved to PIMCO. They’ve been active in logistics lending — could be a great fit for Daniel’s portfolio deal.
“Imagine having a system that not only holds all the know-how your team has ever accumulated but also connects the dots in ways we might not see on our own.”
Carolina CarryonAgency ownerYour Knowledge,
Your Server,
Your Control
Your company owns its data and intelligence. Effortlessly choose what is connected, who has permission to see what across your team and what stays private
Your company server
Finance
Files and subfolders follow this project’s sharing.
Your knowledge. Your control.
How it works
Edda works through years of emails, documents and conversations to uncover the decisions, relationships, reasoning and know-how behind the work.
1Extraction
He sees the value. He has no time to set it up.
Show me what it would do before my next meeting.
A cheaper price would not free up his week.
He already uses AI every day.
Start with the work he already needs to do.
He wants the background before the conversation.
Make the first step easy to say yes to.
The useful question is what is holding him back.
Practical confidence comes before a wider rollout.
Keep the technology behind the useful result.
Time, not price, is the hesitation
Start with his workday, not the tech
A useful first win builds confidence
2Consolidation
They want an equal stake
Their contribution comes later
They can walk away at no cost
ObservationConsolidated
The proposed split gives them the upside before their contribution is secured.3 supporting facts
3Retrieval
Prepare for my call with Alex12,840 consolidated facts
Consolidated knowledgeContextSources
A practical first win matters more than a technical tourAdoption8
He sees the value; finding the time to start is the obstacleBuying motives6
The next analysis needs to help the team choose between the shortlisted assetsJudgement11
A first assignment would give both teams a feel for working togetherRelationships7
The engineering gap is driving Alex’s interestAlex12
His relationships could open useful capital conversationsInvestment9
A buyer’s location preference can have a personal reasonMotivation4
The existing shortlist is the clearest opening for paid assessmentOrigination6
Evidence of execution matters more than promised contributionPartnerships13
Make it easier to delegate the next piece of workTrust5
Solving the immediate delivery gap would make a wider role easier to pictureAdoption7
The strongest fit is between his relationships and your team’s ability to executeJudgement4
Partnership interest is different from ordinary procurementCommercial fit9
Alex wants responsibility taken beyond introductionsAlex16
The useful question is where he wants someone to take work off his handsDiscovery8
He needs us to make the first step easy to fit into his weekAdoption11
An enthusiastic adviser may still have a small active pipelineRelationships7
Start with the business they actually want to buildStrategy12
The team has already put value into the project; that belongs in the dealInvestment10
A practical example can remove uncertainty about daily useAdoption6
A technical need can coexist with a preference for familiar peopleTrust9
Capacity can be the objection even when the budget is availableBuying motives8
An operator’s involvement can strengthen underwriting assumptionsUnderwriting5
The buyer’s priorities will tell us which assets are worth assessingOrigination7
Define what success would look like for both businessesPartnerships13
The right commercial terms depend on the responsibility each side takesAlex14
His last reply gives us a useful starting point for the next conversationRelationships6
A useful first task can earn permission for a broader roleDelivery8
Alex wants to start with one or two viable projects and build from therePartnerships5
Let the actual opportunity determine the first piece of workStrategy9
His closing deadlines explain why the timing matters to himDiscovery4
Distinguish new sourcing from assessing an existing shortlistOrigination10
A request for documentation may be a way to manage limited timeBuying motives6
A pre-meeting summary fits the way he already worksRelationships7
There is room for the relationship to grow from a useful first assignmentStrategy8
His best opportunities are being held up by a gap in executionDiscovery12
A small paid assessment can establish confidence in delegationDelivery11
The most useful introductions connect with the businesses he wants to buildRelationships9
Start with paid assessment of the existing opportunitiesAlex10
He wants to see how it helps his own work before bringing in the wider teamAdoption8
Evidence of commitment reduces the risk of one-sided contributionPartnerships14
He is interested in what the two businesses could build togetherCommercial fit7
A clear brief would make it easier to bring the right people into the workOrigination10
There is a shared ambition to turn his existing opportunities into working businessesPartnerships9
The written proposal will show how they expect the funding and work to fit togetherInvestment13
The funding structure will determine how much of the project the founders retainInvestment6
Show how an assistant fits a workday already under pressureAdoption7
Commercial trust includes enjoying how you work togetherRelationships8
A repeated question often reveals an unresolved practical concernDiscovery5
Useful introductions need neither a sales speech nor a favour ledgerRelationships9
A shortlist is only useful when the decision criteria are clearUnderwriting6
Preserve room for a larger relationship after the first assignmentPartnerships10
Acknowledge the engineering need without prescribing the ventureStrategy7
Personal compatibility matters alongside technical capabilityAlex15
The first win needs to give him time back straight awayBuying motives8
A clear contribution is more persuasive than a broad capability listCommercial fit9
The assessment is a practical first step towards the wider relationshipStrategy11
He wants someone to take responsibility for getting the work doneDiscovery10
Evidence from earlier work can explain today’s negotiating stanceJudgement7
One well-chosen assignment would let him see what the team can doDelivery8
Compare opportunities against the buyer’s actual constraintsUnderwriting12
Another engineering conversation can signal genuine demandRelationships7
His other engineering conversations show how pressing the gap has becomeJudgement6
A missed reply can reflect closing pressure rather than lost interestRelationships4
There is good personal rapport to build a working relationship aroundPartnerships11
Let delivery evidence carry the case for broader responsibilityTrust9
The next call is a chance to find the first opportunity they want to work on togetherAlex13
The immediate opportunity is assessing the assets he already has in viewDelivery10
A counterparty’s offer may concern future work, not existing valueInvestment8
Clarify what a funding promise actually coversInvestment12
Scope and economics need to match the responsibility being takenCommercial fit9
Use an early result to make the next delegation feel safeTrust7
The first discussion can end with clarity rather than a signed dealDiscovery6
Good collaboration begins with a concrete contributionPartnerships11
Confidence in the working relationship builds through deliveryTrust8
The strategy becomes useful when each side can see its part in delivering itStrategy9
Choose a starting point that serves the larger relationshipPartnerships6
A promising network still needs specific qualified conversationsOrigination10
A simple briefing can be more compelling than another platform demoAdoption8
His next conversation can clarify the part of the plan that is still taking shapeJudgement12
Finding the relevant context0 selected
Meeting preparation6 records
Alex · partnership meeting
The thread I’m seeing
I’ve gone back through your last conversation with Alex, the partnership brief and his follow-up. What comes through is that he has opportunities and relationships, but needs someone he trusts to help turn them into working businesses.
Where you fit
There’s a good fit with what you and Tom bring. I’d pick up on the opportunities he already has and explore where you could take some of the work off his hands.
A place to begin
The assessment work looks like a natural place to begin. Working through one opportunity together would give him something useful immediately and let you both get a feel for working together. There’s plenty of room for the wider relationship to develop from there.
The relationship
You also came away from the previous conversation feeling there was a good personal connection. I think you can be quite open about what you’d enjoy building together.
For the call
I’ve pulled the relevant documents below. Shall I bring up the opportunity notes before the call?
Source documents
Partnership brief.pdfPrevious call transcriptOpportunity notes.docxFollow-up email
A few things
worth knowing.
We already use Claude or ChatGPT. What does Edda add?
With Edda, your assistant can draw on years of work, decisions, conversations and experience across your business. It knows the background to the job, how your team approaches it and what you’ve learned before. You choose the models you use, and your business keeps control of the knowledge behind them.
Will my colleagues see my private emails and chats?
You have your own private workspace. You choose what becomes company knowledge and who can use it. You can require approval before anything is shared, and set access by project, team or individual. A colleague can work with you on one deal without seeing your other projects or personal conversations.
Does our data leave our server?
Your company brain and original files live on your own server. You choose which AI models to use and what information they can process. If you use a cloud model, it receives the context needed for that task. Sensitive work can be kept on your server using local models.
Can Edda work with our old emails and documents?
Yes. We start with the history you already have. Your assistant can draw on earlier conversations, the reasons behind decisions, previous work and what your team learned along the way. We bring that history in as part of the setup.
How easy is it to get started?
Once we’ve set it up, just start prompting as you would with Claude or ChatGPT, but with the context and judgement of your entire business behind it. We handle the setup and connections, show your team how to use it, and stay on hand as you do more.
Can we see where an answer came from?
Your assistant can bring up the documents, emails and conversations behind an answer and explain how they informed it. You can follow a point back to its source, read the surrounding discussion and explore the reasoning further.
See what Edda could make possible for your business
Speak to the team 